Vietnamese enterprises receive guidance on compliance with new e-commerce regulations

The webinar was jointly organized by the Ministry of Industry and Trade and several units, including Vietnam Law Communications Joint Stock Company, Asia Legal Law Firm Co., Ltd., Bizdemy Joint Stock Company and the Vietnam Internet Association.

The webinar “The 2025 E-Commerce Law and Decree No. 248: Compliance guidance for businesses” attracted nearly 1,000 businesses, organizations and individuals to participate, follow the program and submit questions.

Participants sharing their expertise at the program included Le Hoang Oanh, Director of Viet Nam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade; Luu Xuan Vinh, Master of Laws and Managing Lawyer of Asia Legal, as well as an arbitrator and commercial mediator and lecturer at the Judicial Academy. The online format expanded access and enabled businesses from many localities to participate, exchange views and receive timely answers to issues of concern.

At the program, Le Hoang Oanh introduced key contents and new provisions of the 2025 E-Commerce Law and Decree No. 248/2026/ND-CP that directly affect businesses and market participants. The new regulations aim to build a transparent, safe and healthy e-commerce environment; clearly define the responsibilities of each stakeholder; protect legitimate businesses, safeguard consumer rights and lay a foundation for sustainable market development.

Director of Viet Nam E-commerce and Digital Economy Agency Le Hoang Oanh provides guidance on new provisions of the E-Commerce Law and Decree No. 248/2026/ND-CP.

The discussions also clarified the approach to implementation. Accordingly, legal compliance needs to become an integral part of corporate governance and be maintained throughout business operations, from providing information and formulating transaction policies to managing sales activities and receiving and resolving feedback and complaints. Proactive preparations from the outset will help businesses minimize legal risks, enhance their reputation and strengthen customer confidence in the digital environment.

At the program, many issues directly related to e-commerce business activities drew attention, including the responsibilities of stakeholders within the e-commerce ecosystem; transparency of information about goods, services and sellers; electronic identity verification; management and protection of customer data; and responsibilities related to livestream sales and affiliate marketing. These are all issues closely associated with business operations, requiring stakeholders to properly understand the scope of their responsibilities in order to select implementation approaches appropriate to their business models.

From a legal perspective, Luu Xuan Vinh, Master of Laws and lawyer, analyzed requirements concerning cybersecurity, personal data protection and risk management in e-commerce activities. Accordingly, businesses need to review and cross-check their sales channels, information provided to customers, transaction policies, complaint reception and handling procedures, data collection and management methods, as well as the responsibilities of relevant parties. Establishing clear compliance procedures not only meets legal requirements but also helps businesses maintain stable operations and better protect customer rights.

Luu Xuan Vinh, Master of Laws and lawyer, analyzes personal data protection and risk management in e-commerce.

The question-and-answer session was lively, with businesses, organizations and individuals sending numerous questions, scenarios and difficulties to the organizers. Experts directly discussed and clarified how to determine legal obligations, the scope of responsibilities and issues requiring attention for different types of activities.

Through the two-way exchange, regulatory authorities and experts had greater opportunities to listen to practical experiences and receive feedback, while businesses gained a clearer understanding of the tasks required to implement the new regulations. Alongside online dissemination, consultation and answers provided at the webinar, the Ministry of Industry and Trade also proactively provides businesses with information through guidance materials.

As part of the program, Le Hoang Oanh introduced the book “Understanding the E-Commerce Law”, compiled by members of the Authority of E-Commerce and Digital Economy. The book was compiled and published before the E-Commerce Law takes effect, giving the business community additional time to study the new regulations and prepare the necessary conditions for implementation.

Le Hoang Oanh presents the contents of the book “Understanding the E-Commerce Law”.

With clear presentation combining legal provisions with guidance and specific examples, the book helps businesses identify new requirements at an early stage, compare them with their operating models and gradually improve their governance policies and procedures. Providing the materials before the Law takes effect also creates conditions for businesses to shift from receiving information to proactively organizing compliance, reducing the risk of being unprepared when the official regulations are applied.

The participation of nearly 1,000 businesses, organizations and individuals demonstrates strong demand for official information and specific guidance during the implementation of the 2025 E-Commerce Law and Decree No. 248/2026/ND-CP. The result also highlights the significance of coordination among State management agencies, media organizations, professional associations, training institutions and legal experts in connecting policy dissemination, compliance consultation and business support through both in-person and online formats.

Through the program, the Ministry of Industry and Trade continues to demonstrate its proactive approach and readiness to accompany the business community through various forms, including conferences, seminars and in-person training; online legal consultation and dissemination programs; provision of guidance materials; and continued dialogue, reception and clarification of issues arising in practice.

Regular and flexible support from regulatory authorities and relevant organizations, together with businesses’ proactive approach, will contribute to putting legal regulations into practice, improving governance efficiency and promoting transparent, safe and sustainable e-commerce development.