Attending the celebration marking the 45th anniversary of the founding of the Lucky Supermarket chain and Dong Phuong Distributor in Edmonton, what left the deepest impression on those present was not merely the scale of a major enterprise, but the warmth of an extended overseas Vietnamese family. This milestone, nearly half a century in the making, was not simply a party honoring the growth of a brand, but truly an inspiring story of a persistent journey to help Vietnamese agricultural produce take firm root in the Canadian market.

Trade promotion activities are helping Vietnam's textile and garment enterprises strengthen both their manufacturing capabilities and brand value. By reinforcing supply chains while building stronger domestic brands, the industry is creating greater value-added for exports and consolidating its position in the home market.

Promoting a culture of reading plays an important role in safeguarding the Party's ideological foundation, strengthening public confidence, and reinforcing the political steadfastness of Party members and officials in the new context.

The implementation of the Law on E-commerce and Decree No. 248/2026/ND-CP marks a new stage in the development of e-commerce, striking a balance between regulatory requirements, consumer protection and the promotion of innovation.

Amid continued volatility in the global economy and weakening consumer demand across many major markets, the EU - Vietnam Free Trade Agreement (EVFTA) has remained one of the key drivers enabling Vietnamese exports to sustain growth in one of the world's most demanding markets.

A delegation comprising leaders of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade (MoIT), authorities of Hung Yen province, and Vietnamese enterprises is on a working visit to Seoul, the Republic of Korea (RoK), to engage with key partners in a bid to promote investment, trade cooperation, and business connectivity between the two countries.

By 2045, Vietnam aims for its materials industry to reach an advanced level within the region in several areas of competitive advantage, while mastering a number of strategic materials value chains.

Bui Quang Hung, Deputy Director of the Vietnam Trade Promotion Agency, speaks with the Newspaper of Industry and Trade about the new features, preparations and expectations for VIETLAO EXPO 2026 in strengthening business ties between Vietnam and Laos.

On the morning of July 7 in Ha Noi, the Domestic Market Steering Group convened its regular meeting for the second quarter of 2026. The meeting was chaired by Phan Van Chinh, Deputy Director of the Agency for Domestic Market Management and Development. Participants included representatives from the Ministry of Finance, the Ministry of Agriculture and Environment, the State Bank of Vietnam, provincial Departments of Industry and Trade and industry associations.

On June 23, 2026, in Amsterdam, the Netherlands, the Vietnam Trade Office in the Netherlands participated in the Tay Ninh Province Investment Promotion Conference, jointly organized by the People's Committee of Tay Ninh Province and the Embassy of Vietnam in the Netherlands. The event aimed to showcase the province's investment potential, competitive advantages, and cooperation opportunities to the Dutch business community.

The Vietnam Trade Promotion Agency (VIETRADE) will organize the second-quarter 2026 briefing conference with Vietnam's trade offices abroad on June 30 in a hybrid format, combining in-person and online participation.

On June 12, 2026, the Department of Foreign Market Development under Vietnam’s Ministry of Industry and Trade, in coordination with the Embassy of Vietnam in Japan and the Vietnam Trade Office in Japan, organized a seminar in Tokyo to disseminate information on Japanese market standards for agricultural and seafood products.