National Competition Commission holds Consumer Fest 2026 to honor consumers
On October 31, 2026, Consumer Fest 2026, a consumer appreciation event, took place at Grande Square, Vinhomes Ocean Park 3, Nghia Tru Commune, Hung Yen Province, attracting more than 23,000 in-person visits and generating millions of views and shares across digital platforms.
The event was attended by Luong Hoang Thai, Deputy Minister of Industry and Trade; Pham Manh Hung, Deputy Director General of Voice of Viet Nam (VOV); Nguyen Le Huy, Standing Vice Chairman of the Hung Yen Provincial People's Committee; Trinh Anh Tuan, Chairman of the National Competition Commission; Ngo Thieu Phong, Editor-in-Chief of VOV Online Newspaper; Bui Thanh Thuy, Vice President and Secretary General of the Viet Nam Consumer Protection Association; and representatives of leadership from agencies and units under the Ministry of Industry and Trade, local authorities, associations, businesses, press agencies, artists, influencers and a large number of consumers.
Consumer Fest 2026 attracted thousands of participants.
The event also brought together representatives of leadership from ministries, sectors, authorities, departments, institutes, business associations and industry associations, as well as more than 200 delegates from corporations, businesses, press agencies, artists and key opinion leaders (KOLs), alongside consumers from across the country. Under the message "Connecting Information - Building Trust", Consumer Fest 2026 aimed to strengthen connections among regulatory authorities, businesses and the community. The program highlighted product quality, brand reputation and corporate responsibility in building a transparent, safe and sustainable consumer environment.
At the event, Deputy Minister of Industry and Trade Luong Hoang Thai emphasized the role of consumers in the sustainable development of the economy. Consumers are not merely recipients of goods and services but also important contributors to shaping the market through their purchasing decisions, quality requirements and feedback on products and services.
Deputy Minister of Industry and Trade Luong Hoang Thai delivers opening remarks.
According to the Deputy Minister, organizing Consumer Appreciation Day provides a practical opportunity to create a space where people can directly experience products and services, interact with businesses and see how state management agencies and the business community support consumers. It also helps promote a consumer-centered approach in management policies, business strategies and practical operations. In line with Conclusion No. 207 of the Secretariat of the Party Central Committee and the Government's Action Program under Resolution No. 87 of 2026, MoIT aims to establish Consumer Appreciation Day as an annual event during the 2026-2030 period, helping raise public awareness and improve the effectiveness of consumer rights protection.
VOV Deputy Director General Pham Manh Hung delivers remarks at the event.
At the event, Pham Manh Hung, Deputy Director General of Voice of Viet Nam, also highlighted the role of communications in providing accurate and objective information to help consumers choose safe products and services, identify counterfeit and substandard goods, and proactively protect their legitimate rights and interests. The press also serves as a bridge connecting regulatory authorities, businesses and the public, contributing to a transparent, fair and healthy market.
Delegates take part in a pledge ceremony to support consumers, with representatives of regulatory authorities, businesses and relevant stakeholders.
As part of Consumer Fest 2026, exhibition booths showcasing a wide range of products and services attracted large numbers of visitors, particularly young people, who came to explore, experience products and interact with businesses. Participants also had opportunities to learn about consumer rights protection legislation, receive guidance on submitting feedback and complaints, and develop skills to identify counterfeit and substandard goods through interactive activities and knowledge-based games. Presented in an accessible and engaging format, these activities helped raise public awareness and encourage consumers to proactively equip themselves with the knowledge and skills needed to protect their legitimate rights and interests.
Consumers participate in activities at Consumer Fest 2026.
In addition to experiential and communications activities, the evening's artistic performances attracted large crowds, contributing to the lively atmosphere of the event. Combining cultural and entertainment activities with communications on consumer rights protection helped renew public awareness-raising approaches and bring the message closer to the public, thereby enhancing community awareness of safe and responsible consumption.
According to the Organizing Committee, Consumer Fest 2026 attracted approximately 23,000 visits from people exploring exhibition booths, experiencing products and joining the lively atmosphere of the consumer appreciation event. The event helped strengthen connections among state management agencies, businesses and the public while spreading the message "Connecting Information - Building Trust", with a view to fostering a culture of responsible consumption and building a safe, transparent and sustainable consumer environment.
