Vietnam Golden Autumn Fair 2025 - A symbol of Vietnam’s integration, creativity and growth
Vietnam Golden Autumn Fair 2025 is not merely a national-scale annual trade event, but also a symbol of Vietnam’s spirit of integration, creativity, and development in the 21st century, where Vietnamese products, people, and culture shine together in a vibrant autumn setting.
A highlight of trade promotion in 2025
Under the theme “Connecting People, Creating Prosperity”, the fair is scheduled to take place from October 25 to November 4, 2025, at the Vietnam Exhibition Center (VEC). The event will span over 130,000 m², featuring 3,000 booths from 2,500 domestic and international enterprises, and is expected to attract up to 500,000 visitors per day.
According to the Ministry of Industry and Trade (MOIT), the Autumn Fair 2025 is organized under the direction of the Prime Minister pursuant to Official Telegram No. 172/CĐ-TTg dated September 25, 2025, and Decision No. 2172/QĐ-TTg dated October 3, 2025 on the establishment of the Fair’s Steering Committee.
The event aims to promote domestic production and business capacity, stimulate domestic consumption, boost exports and imports, enhance international economic integration, and contribute to achieving the national GDP growth target of over 8% in 2025.
Following the success of the exhibition “80 Years of Independence – Freedom – Happiness”, the Autumn Fair 2025 seeks to establish a year-round “Four Seasons Fair” chain: Spring, Summer, Autumn, and Winter, serving as a recurring venue for trade promotion, cultural exchange, and consumer stimulation across Vietnam.
The “six most” mega fair - scale, modernity and attraction
According to the MOIT, the Autumn Fair 2025 is regarded as a “Six Most” Mega Fair, featuring:
Vietnam Golden Autumn Fair 2025
Largest scale: Over 130,000 m², 3,000 standard booths, gathering 13 state-owned groups and corporations, along with hundreds of private enterprises, cooperatives, and startups.
Most modern space: Hosted at Vietnam Exhibition Center (VEC), ranked among the Top 10 largest exhibition centers worldwide.
Richest product variety: Tens of thousands of items across industrial, agricultural, service, logistics, tourism, and digital technology sectors.
Highest quality: Showcasing products meeting technical standards, export certifications, or under the Vietnam National Brand Program.
Most attractive activities: Over 30 side events, including trade promotion forums, B2B – B2C networking conferences, business talkshows, and a series of cultural, artistic, fashion, sports, and culinary performances.
Best incentives: Millions of vouchers and the “Golden Autumn Deals” program offering discounts up to 100%, contributing to domestic consumption stimulation.
A journey through Vietnam via five thematic zones
The Autumn Fair 2025 is designed as a journey across Vietnam, where each thematic zone tells a vivid story about the nation’s people, culture, and dynamic economy.
“Prosperous autumn” zone - Industry, trade, and services: Led by the MOIT, this is the “heart” of the Fair, gathering Vietnam’s key industrial and commercial enterprises. It highlights manufactured products, high-tech innovations, green energy, logistics, and services, representing the nation’s innovation and endogenous economic strength.
“Essence of Vietnamese culture and trade connection” zone: Organized by the Ministry of Culture, Sports and Tourism (MCST), this zone showcases high-quality cultural industry products and services. Music, fashion, cinema, visual arts, publishing, and cuisine converge to express Vietnam’s cultural vitality in the digital era, fostering new connections between culture, economy, and tourism.
“Essence of Hanoi Autumn” zone: Hosted by the Hanoi People’s Committee, this area recreates the thousand-year cultural heritage of the capital through OCOP spaces, craft villages, culinary and tourism showcases, and art performances. Each booth offers a slice of Hanoi’s charm, elegant, refined, and modern, allowing visitors to experience the city’s unique identity in the radiant autumn ambiance.
“Autumn of Vietnam - Colors, scents, and flavors” zone: Jointly organized by the MOIT and 34 provinces and cities, each locality will feature a 200 m² booth displaying its signature products such as agricultural, forestry, and aquatic goods, handicrafts, OCOP products, and geographical indications. Considered the “soul of the Fair”, this area connects regional specialties to domestic and global markets, affirming the growing reputation of Vietnamese goods worldwide.
“Family Autumn” Zone: Co-organized by the MOIT and Vingroup/VEC, this zone offers a vibrant shopping and experience space with fashion, home décor, cosmetics, consumer goods, entertainment, cuisine, and technology. It serves as a familiar rendezvous for Vietnamese families, where consumption and cultural experiences are intertwined in a festive atmosphere.
Together, these five zones compose a harmonious economic–cultural panorama, where Vietnamese goods, people, and spirit converge to spread national pride and the aspiration for development in the era of integration.
Additionally, the “Autumn Flavors Festival” will feature two subzones “Cheer Fest - Cross-border Beer & BBQ” and “A Journey Around Vietnam”, inviting visitors to explore the culinary essence of 34 provinces and cities.
As of October 13, 2025, the MOIT reported that over 90% of preparations have been completed. Around 3,000 booths from 2,500 enterprises have registered, filling all industrial, agricultural, and service areas of the exhibition complex. Operational, supervision, security, and logistics units are all in place, ready for the grand opening.
To ensure wide public outreach, a comprehensive communication campaign jointly launched by the MCST and MOIT aims to promote the image of the Autumn Fair 2025 both nationwide and internationally.
In particular, four major communication waves – “Recalling Hanoi Autumn Memories,” “Countdown to Opening,” “Inspiring Trade Connections,” and “Spreading the Event’s Legacy” will be implemented across multi-platform channels, integrating press, television, social media, and outdoor advertising.
The Fair’s Media Center will serve hundreds of journalists, KOLs, KOCs, and content creators, using official hashtags such as #HoiChoMuaThu2025, #KyUcMuaThuHaNoi, and #MotNgayThuHaNoi to amplify visibility across digital platforms.
Within the event framework, the Organizing Committee will honor outstanding organizations, individuals, and media agencies for their remarkable contributions to the Fair’s organization and communications.
