Ministry of Industry and Trade launches "The Vitality of Vietnamese Goods" programme No. 8 featuring "Hue Thuong"

The programme is jointly organised by the Agency for Domestic Market Surveillance and Development under the Ministry of Industry and Trade, the Department of Industry and Trade of Hue City, TikTok Shop, and the National Payment Corporation of Vietnam (NAPAS). The opening ceremony will be held at 10:00 a.m. on June 26, while the exhibition and shopping space will welcome visitors daily from 9:00 a.m to 9:00 p.m throughout the event.

Traditional delicacies showcasing the distinctive culinary heritage of Hue will be featured at the “Hue Thuong” exhibition. Photo: DMS

Diverse products from Hue

Products featured in "Hue Thuong" have been carefully selected by the Agency for Domestic Market Surveillance and Development in collaboration with the Department of Industry and Trade of Hue City from among the locality's outstanding enterprises, cooperatives, and household producers. Beyond being some of Hue's most competitive specialties, these products embody the cultural heritage, traditional crafts, and distinctive identity of the former imperial city.

At the "Hue Thuong" exhibition space, culinary enthusiasts will have the opportunity to discover iconic dishes that have become synonymous with Hue, including banana leaf-wrapped banh bot loc from Hue O Na, crispy rice with shredded pork floss, fermented pork rolls from Thababo Food, and traditional shrimp paste and fermented shrimp products sourced from the Chan May-Lang Co coastal area and produced by Xuan Anh.

Traditional delicacies embodying the distinctive flavours of Hue. Photo: DMS

Traditional Hue delicacies will also be prominently featured through a range of products from Thien Huong Co., Ltd., including sesame candy, crispy sesame candy, betel-nut candy, black sesame candy, peanut candy, and glass candy - familiar gifts often purchased by visitors to the ancient capital.

In addition to food products, the programme will introduce a variety of health and beauty products derived from indigenous herbs, such as Thanh Vui cajeput essential oil, Vy Da Royal Cajeput Oil, and the traditional Vy Da Royal Court beauty powder. These products have long been associated with the daily life and cultural traditions of Hue residents.

Lotus-based products will serve as another key highlight of the event. Moc Truly Hue's Co., Ltd. will present lotus leaf tea, lotus embryo tea, lotus root tea, and dried lotus seeds, while Huefarm will showcase freeze-dried lotus seeds, passion fruit pomelo peel jam, and young ginger honey preserves. The exhibition will also feature roselle products from Hichagol and Hue Royal Herbal Tea, both of which have earned strong consumer appreciation.

Beyond food and beverages, "Hue Thuong" will introduce handcrafted and fashion products rich in local identity. Handbags made from sedge grass by Maries Co., Ltd. reflect the craftsmanship and creativity of Hue artisans, while hand-painted silk scarves and ao dai collections by Doan Trang Embroidery and Garment Co., Ltd. celebrate the elegance and refinement of Hue's cultural heritage.

Vy Da Royal Cajeput Oil is among the signature wellness products introduced at the programme. Photo: DMS

Alongside direct product displays and sales, a number of standout products - including Hue-style banh bot loc, royal cajeput oil, dried lotus seeds, roselle tea, sedge-grass handbags, and Hue ao dai - will also be promoted through livestream shopping sessions on TikTok, enabling consumers across the country to access these products more conveniently.

With the participation of leading enterprises, cooperatives, and household producers from Hue City, "Hue Thuong" is expected to be more than just a shopping destination. It will offer visitors an opportunity to explore the culture, cuisine, and enduring traditional values of Vietnam's former imperial capital.

Promoting the spirit of Vietnamese goods for Vietnamese consumers

Bringing Hue's specialty products to a display and sales space on Trang Tien Street carries special significance. Located in the heart of Hanoi - an area home to numerous internationally renowned brands - the venue provides local products with direct access to consumers in the capital, domestic and international visitors, and those who appreciate Hue's distinctive offerings.

The programme not only helps strengthen brand recognition and expand market opportunities but also contributes to promoting the spirit of "Vietnamese Goods for Vietnamese Consumers", bringing locally made products closer to domestic buyers.

A major highlight of the programme will be a livestream session taking place from 7:00 p.m. to 10:00 p.m. on June 26 via the official TikTok channel of the Agency for Domestic Market Surveillance and Development. The livestream will feature leaders of the Agency, representatives of the Department of Industry and Trade of Hue City, as well as KOLs and programme hosts.

The broadcast will bring Hue's signature products closer to consumers nationwide while creating an effective digital bridge between local producers and the market through e-commerce platforms.

Through the eighth edition of "The Vitality of Vietnamese Goods", enterprises, cooperatives, and household producers from Hue will gain further opportunities to connect with consumers in Hanoi, promote their products, and expand their presence on digital platforms. From the exhibition space in the heart of Trang Tien Street to livestream sales on TikTok, products carrying the unique imprint of the former imperial capital are gaining new opportunities to reach consumers, reinforcing the vitality and competitiveness of Vietnamese goods in a new stage of development.